OMSK is a label founded in 2011 by the designer duo Valéria Siniouchkina and Philippe Koeune. In 2007 the duo launched the clothing label GIRLS FROM OMSK, proposing collections rooted in the streetwear aesthetics with a designer wear approach. After 4 years, the name GIRLS FROM OMSK became simply OMSK. OMSK is a label strongly rooted in its time proposing a blend of casual and designer wear with a fresh and accessible twist, for both women and men. Strong prints, structured and straightforward cuts are the essence of OMSK collections.
OMSK's universe is about travel and Russian culture.
Why did you change your name from "Girls from OMSK" to "OMSK"?
GIRLS FROM OMSK was originally a streetwear style mixed with dressy pieces. The idea was to propose a wardrobe which is accessible, urban, very graphic and addressing an audience that's young enough. Since the winter of 2010 we felt the need to change the idea to something more dressy related to a more mature sphere, while keeping the founding ideas of the brand : urbanity, 'russitude' and the idea of traveling.
We gradually moved away from our original image and positioning by focusing more on the warp, weft line and mesh.
When we started to develop a men's line, the transition of GIRLS FROM OMSK to OMSK has imposed itself naturally and it felt necessary. OMSK is the big brother / big sister of GIRLS FROM OMSK, the genes are the same, but the girl became a woman and the man has imposed himself into the family to take his own place.
What is your brand made of?
OMSK is a brand offering a casual wardrobe that borrows from contemporary elegance. The brand draws inspiration from Russian culture and traveling: the two keys to our conception and inspiration. Of course we are still attentive to the current trends.
What makes OMSK different from the other Belgian brands?
OMSK distinguishes itself from other brands by its imagery / universe and by its accessibility. We do not define ourselves as a designer brand. We offer an straight forward product at affordable prices. Our playful and offset-ed approach is also, in our view, one of our characteristics.
OMSK's universe is about travel and Russian culture.
Why did you change your name from "Girls from OMSK" to "OMSK"?
GIRLS FROM OMSK was originally a streetwear style mixed with dressy pieces. The idea was to propose a wardrobe which is accessible, urban, very graphic and addressing an audience that's young enough. Since the winter of 2010 we felt the need to change the idea to something more dressy related to a more mature sphere, while keeping the founding ideas of the brand : urbanity, 'russitude' and the idea of traveling.
We gradually moved away from our original image and positioning by focusing more on the warp, weft line and mesh.
When we started to develop a men's line, the transition of GIRLS FROM OMSK to OMSK has imposed itself naturally and it felt necessary. OMSK is the big brother / big sister of GIRLS FROM OMSK, the genes are the same, but the girl became a woman and the man has imposed himself into the family to take his own place.
What is your brand made of?
OMSK is a brand offering a casual wardrobe that borrows from contemporary elegance. The brand draws inspiration from Russian culture and traveling: the two keys to our conception and inspiration. Of course we are still attentive to the current trends.
What makes OMSK different from the other Belgian brands?
OMSK distinguishes itself from other brands by its imagery / universe and by its accessibility. We do not define ourselves as a designer brand. We offer an straight forward product at affordable prices. Our playful and offset-ed approach is also, in our view, one of our characteristics.
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