Filles à Papa was founded in 2009 by 2 Belgian sisters : Sarah and Carol. The duo has signed a sixth collection that closely resembles themselves: trendy, contrasted and instinctive. They dress the fashionistas who, like them, refuses to take themselves too seriously. One of their primary sources of inspiration is New York, a city where they have lived for some time.
You launched FAP in 2009, during the economical crisis. Now your brand is being recognized around the world. What are your future plans for it?
FAP: It has a nice presence on the Belgian market and our plans now are to continue to export the brand to other continents. A flagship FAP store is scheduled in September in the Dansaert hood in Brussels. Big party ahead! Of course we'll notify you on time.
How does FAP differ from other Belgian brands?
FAP: I think we have a strong Universe, a very distinct style which is very Rock And Roll. Our girls are not afraid to open their eyes! We play with contrasts. It creates a lot of strong pieces "Blow Of Heart" in our collections with beautiful materials. Once you wear a FAP piece it's very readable and recognizable. In fact the girls make the look. We match our creations with basics (jeans, worn t-shirts …). Our clients are aware of fashion, they instinctively compose their looks. They like to feel sexy while wearing very casual clothes. We love Belgian fashion. There are incredible designers here but FAP brings a touch of glow and surprise.
In addition to being sisters what are your strong points?
FAP: We're very complementary because of our studies : Sarah has studied design and typography, Carol, graphics, even if we design everything together. We also have very distinctive personalities. There's always one of us to temper or encourage the other. Our work is also the consequence of our different sensibilities. Finally the point is the mixing of our personal styles. Honestly, it's very cool to share this kind of adventure with a sister.
FAP: It has a nice presence on the Belgian market and our plans now are to continue to export the brand to other continents. A flagship FAP store is scheduled in September in the Dansaert hood in Brussels. Big party ahead! Of course we'll notify you on time.
How does FAP differ from other Belgian brands?
FAP: I think we have a strong Universe, a very distinct style which is very Rock And Roll. Our girls are not afraid to open their eyes! We play with contrasts. It creates a lot of strong pieces "Blow Of Heart" in our collections with beautiful materials. Once you wear a FAP piece it's very readable and recognizable. In fact the girls make the look. We match our creations with basics (jeans, worn t-shirts …). Our clients are aware of fashion, they instinctively compose their looks. They like to feel sexy while wearing very casual clothes. We love Belgian fashion. There are incredible designers here but FAP brings a touch of glow and surprise.
In addition to being sisters what are your strong points?
FAP: We're very complementary because of our studies : Sarah has studied design and typography, Carol, graphics, even if we design everything together. We also have very distinctive personalities. There's always one of us to temper or encourage the other. Our work is also the consequence of our different sensibilities. Finally the point is the mixing of our personal styles. Honestly, it's very cool to share this kind of adventure with a sister.
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